How Atos Performance PTE LTD achieved remarkable growth with Bthrust SEO strategies
Atos Performance PTE LTD needed a stronger online presence to attract more customers and expand its business. However, their website had several weaknesses that hindered growth. It lacked a modern design, an intuitive structure, and relevant content. As a result, the site struggled to rank on search engines, reducing visibility and customer engagement.
Bthrust designed a targeted SEO strategy to overcome these challenges. By enhancing the website, optimising content, and implementing technical improvements, we helped Atos Performance achieve outstanding results in traffic, conversions, and online reach.
About Atos Performance PTE LTD
Atos Performance PTE LTD is a fitness company that helps individuals achieve their health and fitness goals. They offer personal training, strength training, and performance-based fitness programmes.
The company wanted to improve its digital presence to attract more local customers in Singapore. This project was supported by the Productivity Solutions Grant (PSG), which helps businesses adopt digital solutions.
Despite offering top-notch services, Atos Performance PTE LTD struggled to gain online visibility due to an outdated website and poor SEO.
Challenges Faced by Atos Performance PTE LTD
Before working with Bthrust, Atos Performance PTE LTD faced several issues that affected its online presence and customer engagement.
1. Outdated Website Design
The website had an old-fashioned design that did not reflect the company’s modern fitness approach. It looked unappealing, which made visitors leave the site quickly.
2. Poor Website Structure
The site was difficult to navigate. Important pages were hard to find, and there was no clear flow for users to follow. This made it frustrating for potential customers to explore the services.
3. UI/UX Issues
The website was not user-friendly. The layout was confusing, and the design did not guide users towards taking action, such as booking a session.
4. Lack of Targeted Pages
The website did not have dedicated pages for specific services. As a result, it was difficult for search engines to understand what the company offered and rank it for relevant keywords.
5. Insufficient Content
There was not enough informative and engaging content on the website. This reduced the chances of ranking well on Google and did not provide enough value to visitors.
Without addressing these problems, the company was missing out on potential customers and business growth.
Bthrust’s SEO Strategy for Atos Performance PTE LTD
To solve these problems, Bthrust created a complete SEO strategy focusing on website improvement, content optimisation, and search engine ranking growth.
1. Website Redesign for Better User Experience
Bthrust redesigned the website with a modern, professional look. The new design was:
✔ Clean and easy to navigate
✔ Visually appealing with high-quality images
✔ Designed to guide users towards booking a session
This improved user engagement and reduced bounce rates, as visitors were more likely to stay on the site.
2. Keyword Research for Higher Rankings
Bthrust conducted in-depth keyword research to find the most relevant and high-performing search terms. These keywords were used throughout the site to ensure they appeared in relevant searches.
For example, instead of general terms like “fitness training,” the site was optimised for “personal training in Singapore” and “strength training classes near me”, which attracted more local customers.
3. Creation of Targeted Service Pages
To improve rankings and make it easier for users to find information, Bthrust created dedicated pages for different services. Each page focused on a specific training programme, providing clear details and strong calls to action.
This helped search engines understand the site’s structure and improved rankings for service-related searches.
4. Content Optimisation for Better Engagement
Bthrust rewrote the website’s content to make it:
✔ Clear and informative
✔ Engaging and easy to read
✔ Optimised for search engines
Blog posts were also added to provide useful fitness tips, which helped attract organic traffic. The improved content boosted search rankings and kept visitors on the site longer.
5. On-Page SEO for Search Visibility
To ensure every page was search engine-friendly, Bthrust optimised:
✔ Meta titles and descriptions – These were rewritten with relevant keywords to improve click-through rates.
✔ Headers and subheadings – Proper structuring made it easier for search engines to understand the content.
✔ Image alt texts – All images were optimised to improve accessibility and SEO rankings.
6. Technical SEO for a Faster and Mobile-Friendly Website
Bthrust fixed several technical issues that were affecting performance, including:
✔ Website speed optimisation – Faster loading times reduced bounce rates.
✔ Mobile responsiveness – The site was optimised for mobile users, improving accessibility.
✔ Fixing broken links – All non-working links were removed or updated to ensure smooth navigation.
7. Backlink Building for Higher Authority
To improve the site’s credibility, Bthrust secured high-quality backlinks from reputable websites. This increased the domain authority and improved rankings on Google.
8. Local SEO for Singapore-Based Customers
Since Atos Performance PTE LTD wanted to attract local customers, Bthrust:
✔ Optimised Google My Business to improve local search rankings.
✔ Used location-based keywords to target people searching for fitness services in Singapore.
✔ Built local citations to strengthen the company’s presence in Singapore’s fitness market.
9. Analytics Monitoring for Ongoing Improvement
To track progress, Bthrust used Google Analytics and Search Console. This helped identify what was working and refine the strategy based on real-time data.
10. Competitor Analysis for a Stronger Position
Bthrust studied competitor websites to find gaps and opportunities. This allowed Atos Performance PTE LTD to stay ahead in the fitness industry.
Results Achieved
Within six months of implementing the SEO strategy, Atos Performance PTE LTD saw impressive growth:
| 93.04% Increase in Total Users More visitors discovered the website through search engines | 57% Increase in Clicks More users clicked on the site from Google search results |
| 50% Increase in Conversions More visitors booked training sessions, leading to higher revenue | 41% Increase in Impressions The website appeared in more search results, increasing brand awareness |
These results proved that a well-planned SEO strategy could turn an underperforming website into a high-performing business tool.
