what is local seo?

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Local SEO helps businesses pop up in search results for places nearby. It works by tuning a website to show when people search for services close to them. It improves how often a business appears on Google Maps, local listings, and nearby searches. By using keywords tied to a location, businesses can draw in nearby customers, boost visits, and grow local sales.

Local SEO in Singapore includes polishing the website’s content, building accurate business profiles, and collecting customer reviews. It’s key for businesses with a store or those serving nearby areas.

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How Local SEO is different from SEO?

Criteria SEO Local SEO
Target Audience Reaches a big audience, all over the country or world, without worrying about where people are. Focuses on people living close by, like in the same city or region.
Goal Aims to make websites rank higher on search engines, so they can attract people from everywhere. Helps businesses stand out in local search results, bringing nearby customers to the door.
Keyword Focus Picks common words related to the topic, that people across the world might search for. Local SEO chooses words that connect to a specific place, like city names, to catch local searchers.
Search Engines Works on many search engines, like Google and Bing, to improve a website's rank. Shines on Google, especially through Google My Business, and focuses on maps and local results.
Optimization Areas Boosts website content, and loading speed, and builds links from popular sites to make it more trustworthy. Sharpens business listings, and reviews, and enhances maps so local customers can find them easily.
Backlinks Gathers links from big websites and famous pages to raise a site's authority and trust. Local SEO services for small businesses collect links from local websites, like community blogs or newspapers, to strengthen the business locally.
Map Listings Focuses more on organic search results and doesn’t rely on maps. Local SEO services depend on Google Maps to highlight businesses in the area and guide customers to their location.
Business Info SEO doesn’t worry about the business's location, since it targets people everywhere. Local SEO needs detailed info, like the business’s address and phone number, to connect with local search results.

Why Google My Business is Important for Local SEO

Google My Business (GMB) guides your local customers to discover your business quickly. It positions your business where people can easily find it on Google or on maps. A complete GMB profile displays your business’s details, reviews, photos, and updates, building trust with your audience. It allows people to call you or visit your website instantly. GMB amplifies your presence by making sure local people notice your business first. With a full Google Business Profile optimisation, your business rises higher in search results, attracting more visitors.

BThrust Work Process

GMB Profile Optimization

GMB Profile Optimization

We refine your Google My Business profile to help your business stand out online. By adding all your key details, like hours and location, we at Bthrust ensures your profile looks complete and professional. We also encourage reviews and share photos to elevate your business’s online image. A strong profile draws in more local customers.

Local Citations

Local Citations

Local citations anchor your business in the digital space. We list your business on key websites, so search engines can easily locate your business. Placing your business’s name, address, and phone number correctly across different platforms establishes your business’s trustworthiness. The more places your business appears, the easier it becomes for people to find you.

On-Page Optimization

On-Page Optimization

We sharpen your website so it aligns perfectly with local searches. This includes creating special pages for each area your business serves and using the right words that local people search for. We always maintain consistency in your name, address, and phone number across all pages to match your GMB profile. This strategy makes it simple for people in different locations to reach your business.

Local Keyword Research

Local Keyword Research

We explore the best local keywords that customers in your area use when searching for businesses like yours. By selecting these words, we ensure your business appears when people search. This approach helps your business move up in search results and connect with more local customers.

Frequently asked Questions


Yes, local SEO helps your business shine when people search nearby. It guides customers straight to your door or phone. Many people use their phones to look for shops and services close by, so local SEO pulls them in. It can lead to more visits, calls, and sales.

Having a website boosts your local SEO. It lets people learn more about what you offer and find you easily. Without a website, tools like Google My Business can still help, but a website gives extra details about your services. You can share special pages and blogs that catch attention and bring in more local visitors.

Local SEO points customers in your area toward your business, showing them where you are. Regular SEO works to grow your business's reach everywhere, not just locally. Local SEO makes use of things like Google My Business, while regular SEO includes different ways to get noticed by more people online, both near and far.

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