How Genic Cards Achieved Remarkable Growth with Bthrust Social Media Marketing Strategies

Genic Cards is revolutionising business networking with its smart digital business cards, making it easier for professionals to connect and share contact details. Using NFC technology, QR codes, and online sharing, these eco-friendly and customisable cards replace traditional paper cards, reducing waste and enhancing convenience.

Users can update their profiles anytime and switch between different business identities using a single NFC card. Genic Cards implemented strategic marketing efforts to overcome these obstacles and establish itself as a leader in the digital business card industry.

About the Genic Cards

Genic Cards creates smart digital business cards that make networking easy using NFC technology, QR codes and online sharing. These eco-friendly and flexible cards help users quickly share their contact details without needing a paper card.

Features include updating profiles, tracking connections, supporting multiple languages and a simple mobile app (coming soon). Users can change their details anytime and switch between different profiles using one NFC card.

Genic Cards helps businesses to connect in a modern way by cutting down on paper use and building professional relationships smoothly. Many small and medium-sized businesses in Singapore and other places use our services.

About the company – https://geniccards.com/

Challenges and Social Media Marketing Strategies for Genic Card

Challenges Faced by Genic Cards	Our Social Media Marketing Strategies for Genic Card
Low Initial Social Media Presence – The Facebook and Instagram pages had minimal followers (36 and 30, respectively), making it difficult to establish brand credibility.	Profile Optimisation – Enhanced Facebook and Instagram profiles with updated bios, 3D cover photos, and profile images for a more professional look.
Unoptimised Social Media Profiles – The bios, profile pictures, and cover photos were not visually appealing or optimised to attract engagement.	Targeted Audience Research – Conducted in-depth analysis to identify ideal customer segments and tailor content accordingly.
Limited Audience Engagement – Before optimisation, posts had low interaction rates, reducing organic reach and brand awareness.	Competitor Analysis – Researched industry competitors to identify opportunities and differentiate Genic Card in the market.
Ineffective Ad Targeting – The initial ads lacked proper audience segmentation, leading to lower conversions and inefficient ad spending.	Content Strategy Development – Created a structured content calendar focusing on engaging posts, product highlights, and customer testimonials.
Poor Website Traffic – The website had only 500 visitors, limiting potential customer reach and sales opportunities.	A/B Testing for Ads – Tested multiple ad creatives, captions, and CTAs to determine the most effective combinations for engagement and conversions.
Low Conversion Rate – Despite running ads, the initial campaign did not generate significant leads or sales, impacting ROI.	Budget Optimisation – Adjusted ad spending dynamically to ensure maximum ROI and efficient cost per acquisition.
Lack of A/B Testing – Before optimisation, campaigns were not tested effectively, leading to underperforming ads and wasted budget.	Engagement Boosting Strategies – Encouraged interactions through polls, Q&A sessions, and community-driven content to increase organic reach.
No Clear Brand Positioning – The brand lacked differentiation in the digital business card market, making it harder to stand out.	Live Ads & Product Reviews – Leveraged real-time engagement with live ad copies and product review campaigns to build trust and authenticity.
Limited Customer Reviews – There was a lack of social proof and customer feedback, which is crucial for building trust and credibility.	Performance Tracking & Analytics – Monitored ad and content performance using key metrics to refine strategies and improve outcomes.
Inconsistent Content Strategy – The social media content was not structured around a clear plan, affecting audience retention and engagement.	Influencer & Partnership Marketing – Collaborated with niche influencers to expand the reach and increase credibility in the digital business card industry.

Results Achieved

The targeted social media marketing strategy delivered significant results for Genic Card within three months.

A 312% Increase in Facebook Followers – grew from 36 to 2,035 followers in just 3 months
1,700% Increase in Instagram Followers – Increased from 30 to 540 followers in 3 months
22,191% Increase in Website Traffic – Boosted traffic from 500 to 111,456 visitors.
A 55.56% Increase in Conversion – Improved lead-to-customer conversion through optimised ad targeting
1,200% Increase in Engagement Rate – Enhanced interaction on posts, leading to better brand visibility
54,685 Monthly Leads Generated – Achieved high lead generation with targeted ad campaigns
658 Digital Business Cards Sold Per Month – Increased sales from 0 to 658 units per month
40-45 Positive Reviews Monthly – Strengthened brand credibility with consistent customer feedback

Case Study - Genic Cards

How Genic Cards Achieved Remarkable Growth with Bthrust Social Media Marketing Strategies

About the Genic Cards

Challenges and Social Media Marketing Strategies for Genic Card

Results Achieved

Conclusion

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