How to Make Your Website Mobile-Friendly for SEO?

Do you wish to see your website rank higher in search results but don't know how to achieve it? Here we will discuss tips and tricks on how you can make your website mobile friendly so you can increase traffic on your website.

What is a Mobile-Friendly Website?

The term mobile-friendly website refers to the optimization of a website so that it appears well on any screen size, functions smoothly, and provides a great user experience. In other words, mobile-friendliness is how efficiently a website runs on a mobile device.

The fact that almost 70% of the people visit and shop from any website from their mobile phones has led to an increased focus on a mobile-friendly website.

Does Mobile-Friendly Affect SEO?

Many companies continue to ignore the importance of SEO in Singapore which ultimately affects their website's reach and perception of their business. Would you risk your business's image? A research study showed that on average 52% of people will not engage with your website if they have an unpleasant user experience.

So, if you want to improve your website mobile SEO then you must start working now.

Let's discuss in detail how mobile-friendly ultimately affects SEO.

Greater Usage of Mobile

As we all know, 70%-80% of people browse websites from their mobile phones. To attract the audience to your website/webpage you must ensure a positive user experience.

• Repeated Visits On The Website

If your website runs smoothly and is mobile friendly, then there are 70% chances are that users might visit it again. This will ultimately have a positive impact on your business.

• Positive Perception Of Business

An optimized and mobile-friendly website ensures your audience has the best experience and builds a positive perception of your business. When more people have a positive experience on your website, it will help your business grow and increase your ranking.

• Increase Purchase Rate

A website that runs efficiently and smoothly attracts more audiences and ultimately leads to increased sales.

• Google Priority List

If your website is mobile-friendly, then Google puts it in the mobile-first-index list means that google will show your website in top search results. So, if you want to appear in the first few search results and increase your revenue, then it's time you should start working on improving the mobile-friendliness of your website.

How to Check If You Have a Mobile-Friendly Website?

Do you wish to improve the mobile-friendliness of your website? Well, before you start working on your website, you must check the current status of your website i.e., if it is mobile-friendly or not. Just follow the steps mentioned below stepwise and you will get an idea about your website in no time.

Steps

1. Search For Tool

There are tools available online form where you can check your website i.e., Google's mobile page testing tool.

2. Enter URL

Once you go on the tool, enter the URL of the website or webpage that you want to check for mobile friendliness, and then click on 'Test URL'

3. Results

The tool will generate a report, categorizing your website according to the issue. It will give you an idea of your website's mobile-friendliness.

Once you are done with your analysis, you will get a much better idea of the weak points of your website and make an SEO strategy accordingly.

Best Practices for Creating an Effective Mobile-Friendly Website

As we have discussed how mobile-friendliness is important for business, now let's talk about ways how you can work to create an effective Mobile-Friendly website.

Responsive Web Design

Responsive web development is the most important step while the development of a website, it ensures that the user gets the best experience of your website when opened from any device i.e., mobile phone or tablet.

If you don't make your website by responsive web development then your audience will get the view of the desktop version from their mobile. The desktop version means that the overall look of the page will seem crowded, the text will be unreadable, and the user will have to zoom in and out to read it.

With responsive web development, you can make it easy for your audience to read the information on your site.

Improve Your Site's Load Time

A website must have a fast loading time to have a better user experience. If your website takes time to load information, chances are that the audience will bounce off your page.

Now you must be thinking how can you check the loading time of your website? Simply go on google and search Google Page Speed Insights, it will provide you all the necessary information about your website's loading time. It will inform you about the flaws of your website and solutions to improve it.

If you are not aware of coding techniques, then you can contact a digital marketing company and let them handle it for you.

Focus On the User Experience

Positive user experience is what matters the most if you wish to increase the traffic on your webpage. Responsive web development is one of the elements in creating a better user experience. On the other hand, a thumb-friendly design, easy-to-find calls to action, and appropriate font size altogether boast the user experience.

Optimize Image Size

Image size is something that must be optimized i.e., not larger than needed as it increases load time. Also, prefer to choose images with PNGs format with less than 16 colors. Use CSS sprites as it combines your various images into a single image that loads at once so the user won't have to wait.

Eliminate Pop-Ups

Pop-up is a commonly used strategy used to attract the audience's attention. Pop-ups may appear as a result of specific action i.e., when you open the page, or when you reach a specific part. Note that the pop-up strategy is not as effective for mobile users as it may cover the whole screen which may leave the user frustrated and cause them to leave the page. But if you still wish to use the pop-ups then use them carefully, and only on the parts where it's necessary as you may not want to cover other important details. And the pop-ups must appear with 'X' on the side so the user can get rid of them easily.

Implement a Clean, Easy-To-Use Navigation Bar

Mobile-friendly navigation also plays a role in improving the user experience. If your navigation is difficult to understand the users will drop from your site.

Use the hamburger menu as it makes it easier for the audience to reach out the information. It shows three-line on top of the page and when the viewer tap-on these lines a menu appears which leads to different pages they can view on that site.

Create Mobile Content

To make your website mobile-friendly you must also focus on creating mobile content; it is a great SEO technique. It makes it easier for users to scroll through the website, creating a positive experience. Provide short and informative content on your website as users prefer to read shorter paragraphs rather than longer ones. Make your content attractive by adding photos and videos this will also keep your audience engaged. Moreover, the content added to your website must have the right keywords as it will help you in getting ranked.

Start Optimizing For the Mobile-Friendly Website Today

If you are running an online business, then your website must be mobile-friendly as it will be beneficial for your business. Don't know how to do mobile SEO? Worry no more; hire us today and let us do what's best for your business. We have a team of experts, with years of experience, who will come up with the best solutions to increase traffic on your website and get it ranked.

Contact us now and let our strategist help you.